Adventure, baby!

kid friendly midtown

Burgers For Picky Eaters at The Counter: Kid-Friendly Restaurants, Midtown, NY

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

I’m not ashamed to admit that I’m a picky eater. I’ve gotten a lot better as I’ve gotten older and have forced myself to keep trying new foods, but the fact remains that I am indeed annoyingly picky. So nothing makes me happier than to be able to choose every ingredient in my food (A.K.A. control freak syndrome).

Back in Sydney, I used to frequent The Counter, a choose-your-own-burger-adventure restaurant on Sydney’s North Shore. Delighted is an understatement to describe how I felt when I discovered The Counter also had a home in Times Square. I usually avoid Times Square like the G train, but I often end up in the area, starving after seeing a show, and The Counter is my go-to to escape the Times Square crazy and indulge my food OCD with a really fine burger.

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

We ended up back at The Counter after taking Cheese to see a dance/theatre show for kids called Ballerina Swan that was playing in a theatre nearby. After an hour of watching some very athletic people on stage, we were all famished.

When you sit down at The Counter, you’re handed a massive menu. The top portion is for you to fill out with your burger requirements. Burgers start from $10.95. Choose your size and type of meat, bun type and toppings. Not eating carbs? Select the burger in a bowl, with salad instead. The Counter caters to lots of dietary restrictions, with gluten-free burger buns and a vegan veggie patty. The menu also serves as something for toddlers to scribble all over while you’re waiting for your meal.

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

The Counter makes amazing shakes. We always order one to share — this time it was Butterscotch with Malt ($6.50). There is no kids’ menu, so Cheese makes do with shake, fries and bites of our burgers.

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

I always order the same burger — I have it perfected finally, after multiple visits. I get the 1/3lb vegan veggie patty on a whole wheat bun, with baby spinach, tomato, carrot, pineapple and Tillamook cheddar cheese.

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

Alec had the 1/3 lb beef burger (100% natural angus beef, hormone and antibiotic-free), on a ciabatta bun, with baby spinach, tomato, avocado, and Tillamook cheddar cheese.

The Counter: #Kid-Friendly #Restaurants #midtown, #NYC via brunchwithmybaby.com

It’s important to order fries at The Counter. We always get the Fifty-Fifty ($6) with half regular fries and half sweet potato fries. They are just so good. Trust me.

The atmosphere at The Counter is great for kids. Upbeat music playing, friendly staff and lots of chatting means you don’t have to stress over how your kid is behaving. It’s a low-key, great meal option in an area of NYC that’s devoid of really great places to eat.

Looking for somewhere nearby to play? If it’s cold, let the kids roam around the Disney or Toys R Us stores — endless (warm!) fun.

Last Bite: Build your own burger at this kid-friendly restaurant in Times Square. The Counter delivers on great food and a no-stress attitude. 

Highchairs: Yes.
Stroller storage: Minimal – bring an umbrella stroller if possible.
Easy access: Yes.
Change tables: No.
Kids’ menu: No.

The Counter
7 Times Square (41st & Broadway)
New York NY 10036
Phone: (212) 997 6801
Prices: $$
Hours: Sun-Wed 11am-11pm, Thur 11am-12am, Fri-Sat 11am-1am
Get directions

Norma's; Kid-friendly Restaurants, Manhattan, New York

With Restaurant Week hitting New York, I was excited to try out Norma’s for their all-day breakfast. The Restaurant Week deal was pretty sweet ($25pp for continental bread basket, entree and smoothie), and made the over-the-top prices seem more reasonable. We booked a table for 9am on a Thursday since I thought it would be a good time with Cheese’s naps. Sadly, when we arrived, we found out that the Restaurant Week promotion was only in effect from midday, despite this not being written anywhere on the Restaurant Week promotional material. Since we’d come so far and we already being led to our table, we felt like we had to sit down and order a ridiculously expensive breakfast. So disappointing.

Note to those visiting Norma’s for the first time. The dishes are all stupidly expensive. They average at about $21 an entree. They are huge however and will definitely fill you up for a while. Where you have to watch out is the extras that they they push on you. When we sat down, a waiter approached and gave us free samples of a smoothie (which we were supposed to receive as part of the Restaurant Week deal), and offered us glasses of juice from a pitcher instead of water. An unsuspecting diner might think this was either a) complimentary or b) reasonably priced. Just so you know, it’s neither. The orange juice is $9. Apparently you get unlimited refills, but still. $9. Be warned!

I was hoping that Norma’s would be really kid-friendly after I read their website. The whimsical, fun description of the restaurant is below:

“Breakfast for lunch? Always.
Will I still be hungry? You gotta be kidding.
Do we like kids? More than whipped cream.”

Sadly the reality was very different. While they did have a highchair, that was the extent of the baby-friendliness. The menu is so exorbitantly-priced that it’s way too pricey to order a kid their own meal, and there is no separate kid’s menu. Our waiter was aloof and made us feel unwelcome. The food took forever to come out. We had to break out the Cheddar Bunnies to keep Cheese amused while we were waiting.

Reading and snacking while waiting for food.
Sweet Suzy

Alec ordered the Sweet Suzy. He said it was amazing and was really happy with his dish.

Nutella Packed Jacks

I ordered Nutella Packed Jacks and while the fruit was really fresh and sweet, the pancakes were undercooked and doughy. Usually I’d send them back, but it had taken so long for us to get them that there wasn’t time before we had to leave and take Cheese home for a nap.

Ready for home.

I have to make a note here to say that we came on a weekday – the restaurant may be more kid-friendly on weekends. If you’re keen to give it a try, book a table to minimise your wait. They have long queues every day of the week as they have a restaurant that seats 100 and service the hotel they’re housed in, which has 700 rooms.

Highchairs: Yes.
Stroller storage: Minimal. Bring a folding stroller or carrier.
Easy access: Yes. They have elevator access.
Change tables: I didn’t get the chance to check out the restrooms, but there is ample space to change a baby on the benches in the foyer.
Kids’ menu: No, but lots of food kids can share with you. At an average of $21 per entree, you probably won’t want to buy them their own dish.
Baby-friendly rating: ♥—-

Norma’s
At Le Parker Meridien
119 W 56th St,
New York, NY 10019

Phone: (212) 708 7460

Reservations

Hours:
Mon-Fri 7am-3pm
Sat-Sun 7:30am-3pm

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